Make $100K+ in 1 Year Through Freelance Digital Marketing

 

Find out how you can make $100K in 1 year through freelance digital marketer by learning high-income skills like SEO, social media marketing, and paid ads! Learn step by step how to find clients, build your portfolio, and scale your freelancing business by using proven digital marketing strategies! Start earning six-figures today!

 

Make $100K+ in 1 Year Through Freelance Digital Marketing

 

 

Let me tell you a story about my friend Jake. Last year, Jake lost his job, his savings were dwindling, and he was staring at an empty bank account. Fast forward 90 days, and he's clearing $18,000/month profit—all by connecting local homeowners with quality contractors. No fancy tech skills. No inventory. Just a simple system anyone can replicate. 

 

This isn't a "get rich quick" scheme. It's a proven, stepbystep method to build a real business that generates serious cash flow. And the best part? You can start today with nothing more than a Facebook account and a phone. 

 

 

 

 Phase 1: The $100 Billion Opportunity in Local Services (Why This Works) 

 

 The Broken Local Service Market 

Right now, in your city: 

 Homeowners struggle to find reliable contractors 

 Skilled tradespeople (plumbers, electricians, roofers) suck at marketing 

 Most local ads are terrible – blurry photos, no clear offers, zero social proof 

 

This creates a massive opportunity for middlemen who can generate quality leads. 

 

Statistically 

 

The home services market in the U.S. is $600 billion+ 

The average contractor spends $300–$1,000 for a new customer 

Basic Facebook lead gen campaigns can generate leads for $8– to $25 each  

 

So, if you can: 

1. Generate leads at $20 

2. Sell leads to contractors for $100–300 each 

3. Scale up to 50–100 leads/month 

 

You could be looking at $5,000–$30,000/month pure profit. 

 

Phase 2: Identify your Golden Niche (5 Criteria)  

 

Not all local services are created equal. The ideal niche should have: 

 

1. High Value Jobs ($1,000+ average job size) 

 

Examples: Roofing, HVAC, epoxy flooring 

Don't: lawn mowing, house cleaning (too low margin) 

 

2. Recurring Demand 

 

Seasonal (snow removal, air conditioning repair), or, maintenance ( power washing, pest control) 

 

3. Location Only Delivery 

 

No national competition, limited ads competition (most services only have 2–3 contractors running ads in a location.) 

 

4. Easy to Guarantee 

 

“We will finish on time or you don’t have to pay," "We guarantee you’ll love the work or your money back.” 

 

5. Standardized services 

 

Can be easily explained “3-step epoxy coating,” few variables (do not work with custom carpentry, complex remodels, etc.) 

 

Top 5 niches for 2024: 

 

1. Epoxy garage floors ($3,000–$10,000/job) 

2. Deck restoration ($2,500–$7,000/job) 

3. Mold remediation ($5,000–$15,000/job) 

4. Driveway sealing ($1,500–$4,000/job) 

5. Window replacement ($8,000–$25,000/job) 

 

 Phase 3: Finding the Best Contractors (The "Hidden Gold" Strategy) 

 

Where to Look 

 

Search "[Service] + your city" on Google Maps. 

    Target businesses with at least 4.5 stars and 50 or more reviews. 

 

Nextdoor App 

    See who your neighbors recommend. 

     Find contractors who are active and respond to posts, especially for recommended services.   

 

Facebook groups

     Check out homeowner groups in your city: "[Your City] Homeowners" 

     If you see contractors mentioned with "who do you recommend" with tags, that's a great place to go! 

     

The 3-Question Screening Process 

 

Here are 3 questions to ask when you call contractors: 

 

1.  *"What’s the biggest marketing challenge you’re having right now?"* (if they say "getting leads" - fabulous!) 

2.  *"How many jobs would you take on in a month if I brought you qualified leads?"* 

3.  *"What’s your average job size"?* Meaning, you should want contractors with at least $1,500 on average. 

 

Red flags to look out for: 

- "we're booked solid"  (move along) 

- no online reviews (far too risky) 

- Poor/No professionalism

 

 

Step 4: The $20/Day Facebook Ad that will get the leads

 

Now we will jump into the $20/day Facebook ad that I was just mentioning before...

 

Ad Account Set-up:

Business manager account (not a personal)

Landing Page (or FB Instant Forms)

Pixel Tracking (you will want to be able to optimize later).

 

Winning Ad: 5 Parts

1) Hook: "⚠️ [City] Homeowners: Finally Get [Service] Done Right The First Time!"

2) Social Proof: "450+ Homes Improved Across [City]"

3) Offer: "Free Quote + On-time Guarantee"

4) Scarcity: "Only 5 Spots Left This Month!"

5) CTA: "Get Your Free Quote (30 seconds)"

 

Secret Targeting:

Location: A 15 - 20 mile radius from your city

Demographics: Home owners, aged 35 – 65

 

Interests:

- Home improvement

- Property investor

- Local community group pages

 

Budgeting and Bidding:

Start your campaign at $20/day

This will be optimised for completed lead forms.

Once you have recorded 10 completed leads, scale your winners up to $50-$100/day.

 

 

 Step 5: The 7 Step Lead Conversion System

 

Responsively Autotext! 

 

You have 60 seconds to autotext a lead. Example: 

"Hi [Name], This is [You] from [Business]. I received your request for [service]! When would be a good time to schedule your free quote?"

 

Call 3 Times 

Call once, call in 2 hours, call the next day.

 

 Schedule the Quote 

Use calendly.com as an online calendar that allows your clients to pick the time!

 

Send the Contracting! 

Please let the contractor know: "This is a $X lead, please close them!"

 

Mark up the Quote! 

Contractor says $4,000 → you say $6,000.

 

Collect Deposit 

Alway collect 30%-50% Up Front. 

 

Follow Up / Review ask 

Happy client = free case study for your future ads!

 

Step 6: Scaling to $20K/Month + 

 

Your First VA - What tasks to outsource: Lead followup, appointment setting. 

 

Adding More Services 

Start with specialty in one niche, and then expand to related services. 

Example: Epoxy floors → Garage organization → drive way sealing Advanced Tactics 

 

1. Retargeting Ads:

    Show ads to people who saw your lead form but did not submit.

 

2. Google Local Services Ads:

    Pay only for booked calls (higher intent than FB leads.)

 

3. Direct Mail FollowUp:

    Mail postcards to those leads who did not convert.

 

 

RealWorld Results (Case Study)   

 

Business: Epoxy Flooring Lead Gen.

Location: Austin, TX.

Ad Spend: $1200/month.

Leads Generated: 68.

Jobs Booked: 12.

Average Job Size: $4500.

Revenue: $54000.

Profit (After Paying Contractor): $21600.

 

 

5 Deadly Mistakes:

 

1. Selecting LowTicket Services (Pelican Landing recommends services with $1,500+$ jobs).

2. Not Selling the Guarantee (This converts 3X better).

3. Not Following Up with Leads (Reach them by phone within 5 minutes or you will lose 80%).

4. Under charging (Just like Contractors expect to pay for a good lead).

5. Quitting Too Early (You need 2-4 weeks to optimize ads).

 

 Your 30Day Action Plan 

 

Week 1: 

 Choose your niche & find 3 contractors 

 Create FB Business Manager 

 Run your first $20/day ad 

 

Week 2: 

 Fine-tune your ads (kill the ones that don’t work) 

 Start calling leads within 5 minutes 

 Book your first 3-5 quotes 

 

Week 3: 

 Ramp up your “winning” ads to $50/day 

 Hire a VA for $5/hour to call leads 

 Get testimonials 

 

Week 4: 

 Expand into a second service 

 Run some Google LSA ads 

 Systematize your business with SOPs 

 

By Day 30 you will have either: 

✅ Closed deals totalling $5,000-$10,000 

✅ A proven system that you can scale with 

 

 Final Thoughts 

 

This is not just theory. Landed a real business model running right now in hundreds of cities. The formula is simple: 

 

1. Identify contractors who are looking for leads 

2. Run cheap Facebook ads 

3. Mark up the jobs 

4. Scale your business with systems 

 

No inventory. No employees. No fancy skills. Just connecting supply (contractors) with demand (homeowners) and taking your cut. 

 

Conclusion

 

In a world where scams and risky schemes proliferate, nothing compares to setting up a local lead generation business; it's legitimate, turnkey, scalable, and low-risk.

 

 Here's why it works:

 

1.     You Solve a Real Problem

Homeowners absolutely dread finding contractors. Contractors absolutely dread marketing! You bridge the gap and get paid very well to do so. You provide REAL value as opposed to dropshipping or crypto.

 

2.     Weak Competition

Most contractors still rely on word of mouth, Craigslist, or bad Facebook posts. A basic ad can absolutely dominate your local market.

 

3.     Scales without Heavy Technology

Once set up, scale to new cities. Add new services e.g. roofing, landscaping. You can even automate your lead follow-up with a $5/hr VA. You're not just swapping time for money.

 

4.     Unbeatable Math

• Cost per lead:  $10–20

• Value per lead:  $100–500

• Profit margin:  80%+.

Even 10 leads/day means $30K/month.

 

5.     No Growth Ceiling

You can sell your agency. You can license your system. You can create a franchise.

 

Final Challenge:

 

Choose a service. Find 3 contractors. Run a $20/day Facebook ad. In 72 hours you’ll receive leads. In 7 days, you’ll close your first client. In 30 days, you’ll have a real business, not a side hustle.

 

FAQs

 

1. How do I choose the right niche? 

Look for services that meet the following criteria: 

It is a highticket undertaking (over $1,000 per project). 

Delivery is localonly (e.g., roofers, epoxy floors). 

They experience recurring demand (e.g., seasonal or maintenance). 

It can be guaranteed easily (e.g., "On time or it's free"). 

Avoid low-margin undertakings (lawn care, house cleaning). 

 

 

 

2. Do I need any past marketing experience?

No. The system is based on bringing in leads through basic Facebook/Instagram ads and very basic followup. Tools such as Facebook's Instant Forms and Calendly automate most of the process. You can even start with a $20/day ad budget for testing purposes, and then optimize and increase over time.

 

 

 

3. How much money do I need to start? 

$0 upfront to find contractors (use Google Maps/Nextdoor as free resources). 

$20–$50/day for Facebook ads (start small to test, then scale). 

$5–$10/hour for a virtual assistant (optional for followups).

 

 

 

4. Is it unethical to mark up quotes by 50%? 

Yes. Contractors are expecting to pay for quality leads, and homeowners want to pay for the convenience and vetting process. This is commonplace in any respectable niche (e.g., real estate – everyone expects agents to take commissions, recruiting – agencies are paid placement fees).

 

 

 

5. What happens if contractors do a poor job? 

 Vet contractors thoroughly (4.5+ reviews, 50+ reviews). 

Test them out on small jobs to see if it meets expectations. 

If it doesn't meet expectations, replace them immediately (there is always demand). 

 

 

 6.  How quickly will I get results?

First leads: 24-48 hours (with Facebook ads).

First closed deal: 3-7 days (if you are aggressively following up).

$5k - $10k/month: Approximately within 30 days of consistent work.

 

 

7.  What if I live in a small town? 

This is good! Less competition and many more advantages:

Less contractors running the ads.

Cheaper ads (CPC drops in smaller markets).

It is easier to dominate search into rankings (for example, "Best Epoxy Flooring in [Your Town]").

 

 

8.  How do I deal with angry leads that I can't convert?

Set expectations upfront (e.g., "Limited spots available").

Use a polite, automated SMS reply:

*"Thanks for your interest! We are all booked now, but we will let you know when we have a new open slot available."*

Archive leads who still have not responded in 7 followups. 

 

 

9.  Can I scale past one service?

Yes! Once you master one niche:

1.  Add related services (e.g., then you can add driveway sealing after epoxy floors).

2. Expand into neighboring cities (just copy and paste the same ad in each new city).

3. Hire VAs to deal with your leads/contractors.

 

 

10.  What is the main mistake that beginners make?

They overthink their ads. Focus on:

Before/after images (which is 90% of the success of the ad).

Risk reversal (e.g., "you can guarantee it or it's free").

Scarcity (e.g., "only 5 spots left").

Everything else, like fancy copy and targeting, does not need to come until later.